Facebook F8 Website

A generative-system-as-brand for Facebook's annual tech conference

CLIENTS: Instrument for Facebook

ROLE: Generative animation, prototyping, and UI control systems creation

TECH: Three.js, SVG, Canvas, Javascript

F8 Generative Brand Identity

I built a generative system in WebGL / CreateJS which aniamtes a custom identity used in the Facebook F8 Developer conference. The system had a GUI giving designers control over dozens of timing, sizing, animation, and color variables to fine tune how they wanted things to evolve on screen.